March 12th, 2010 | 
Author: I run a small business selling women’s celebrity-style acceossories. I need to find out who my specific target audience is and I’ve got some research to do. I’ve already put up a survey on my site and I’ve got results from 55 women so far but the information is not enough. I need MORE results than that. What resources can I look into for information on my target market (whom I can’t define, just yet)?
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I don’t know the nature of your survey questions, but seems like 55 answers may give you the basis to ask them more questions. Did you capture the names of the people who surveyed? Perhaps offer an accessory for more in-depth Q&A.
Or if you can identiy a store that sells what you do, find out what their demographics are.
Find what I call a sister business that co insides with your own. If you sell women’s accessories, find a local women’s dress shop that caters to all ages. Ask the owner if you can do some market research in her shop. Take a small table and display your products. Prepare a survey sheet and ask questions such as age group, what you like about product, would you purchase this product and if so why, how much would you pay for this product, etc. This should provide you with a target group. Also to get store owner to go along, offer to give away a few products as door prizes to her customers. Note you may even gain a client. If the store owner sees a great interest in your product from their customers, they may ask to feature your products in their store. Good Luck