Women entrepreneurs in today’s business world

Management addresses the special problems of women workers with concern and a heavy dose of sexism. Kerkow (Herbert) Productions. The Atlantic Home Friday, October 14, 2011 Follow the Atlantic » Twitter Facebook RSS iPhone Politics Business Entertainment International Technology National Life Magazine video Rebecca Greenfield Rebecca Greenfield – Rebecca Greenfield is a staff writer for The Atlantic Wire. All Posts Share Share « Previous National | Next National » Email Email Print Print ‘Supervising Women Workers’: Management Techniques From 1944 By Rebecca Greenfield Feb 11 2011, 3:00 PM ET From Coronet Instructional Films, advice on how to handle the influx of women working in factories in the latter years of World War II … The men are off fighting the Axis leaving the women in charge of industry back home. But male managers don’t quite know how to handle female workers. “Women scare me, at least they do in the factory,” laments Joe, a factory manager. His boss comforts him, telling him not to worry: “There are thousands of others facing the same problems. We can say that the broad principles involved in the supervision of men apply equally well in the case of women.” But Joe disagrees, “That ain’t what I learned about women.” Fortunately the film is able to take Joe, and us, through various ways men and women act and react differently to situations at work. After learning a few tricks, like avoiding using complicated trade terms, Joe gets the hang of things, coming

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