Women entrepreneurs in today’s business world

Posts Tagged ‘family’


Complete video at: fora.tv Author and advertising executive Nina DiSesa discusses the balancing act successful businesswomen must play between their home and professional lives. —— Seducing the Boys Club: Uncensored Tactics from a Woman at the Top with Nina DiSesa. Nina DiSesa gives a wry reality check on how to get ahead and thrive in the testosterone-driven business arena. A master communicator, ceiling crasher, and one of the most successful women in the corporate world, DiSesa is also a big-time realist who has figured out that S&M – seduction and manipulation – is the secret to winning over (and surpassing) the big guys – The Commonwealth Club of California Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network. In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted


www.PriestessEntrepreneur.com Cindy Morris explains that when a woman runs a business, it mirrors the complexities of family dynamics and an understanding of this is essential for dealing effectively with customers and staff.

It might be silly to be asking this now, considering I’ll be a senior in high school this year and I would like to have a family in 10-15 years, but how do successful working women balance their family and career? Especially women in male dominated fields, how do you continue to do well at work and still manage to raise a happy family?

I’ve been thinking about becoming a doctor and I do not want to choose either career or family. I would love to have both.

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